Close-up of a black water bottle with droplets, labeled 'FUEL' in large white letters and 'Black Edition.' The middle image shows a water bottle with a white cap labeled 'Blueberry,' with droplets on the surface. The right image displays the base of
A promotional graphic for Huel products featuring various meal and beverage options. It highlights benefits, prices, and special offers such as free welcome kit, free delivery, and discounts.
A fork lifting yellow noodles with vegetables from a cup of hot, spicy ramen.
Four cans of Huel supergreens drink with different fruit flavors, surrounded by various fresh fruits including apples, lemon, grapefruit, peach, cucumber, strawberries, and lemon slices.

Creative built for the modern era. Rooted in craft, accelerated by AI.

I’m Jamie, a designer based in the UK. Currently at Huel as a Senior Designer. Working predominantly on photography, production, art direction, performance marketing, product design, and branding. In my spare time take photos of my travels and make long-form content for YouTube.

Latest Projects

Experience

March 2026 - Current

Senior Designer, Huel

Leading on Performance Marketing, Photography and Scaling with Ai. Working to support production, design and brand direction.

2022-2026

Mid-weight Designer, Huel

Focusing on Performance marketing, production and photography. Supporting organic social and retail teams.

2021-2023

Designer, Huel

Focusing on Performance Marketing, Product Packaging, CRM, Print and Retail.

2019-2021

Designer, Helping Hands

Managing a small design team. Focusing on Print, Social, Brand, Production.

2018

Junior Designer, Penguin Books

Maternity cover for a year. Focusing on Print & Social for book launches.

Tools. Disciplines. Programs.

Figma.

Magnific.

Sony A7Siii.

Photoshop.

Lightroom Classic.

Capture One.

Sony FX3.

Premiere Pro.

After Effects.

DaVinci.

In-Design.

Claude.

Chat GPT.